Responding to a new epidemic
No judgement. Maximum relevance.
We wanted to cut through the judgemental tones of mainstream media and provide a PSA campaign in locations where those who needed support most could access it - while celebrating London’s vibrant queer scene, and giving hope that things would soon get back to normal. We created a sticker campaign, and took over the toilet stalls of bars and clubs across Hackney, with a lighthearted and judgement-free campaign, helping people to recognise the symptoms, self-diagnose and, most importantly, gain instant support discreetly through their phone using a QR code directly to the NHS support page.