Digital Strategy and Campaign / Creative Campaign / Social
The idea →
Hack the Agenda
Cop26 was happening but one issue wasn't on the agenda, again. "Loss and damage” is a scheme that recognises the need to compensate poorer countries for the unfair share of burden they face from climate change that on the whole is created disproportionately by wealthy countries. Even though the idea has been recognised since 1992, no compensation had been agreed, because poorer country's voices weren't been heard.
So we hacked the agenda, with a deepfake of the PM's headline speech, and got a new voice heard: Ugandan climate activist Vanessa Nakate.
The film - deepfaking the Prime Minister
Hacking the agenda
By highjacking social
We hijacked trending conversations daily, and steer them towards this important topic. Pointing out the hypocrisy, scandal, and greenwashing, and explaining the need for Loss and Damage to be acted upon.