The Empathy Epidemic – The Secret to Marketing in a Global Crisis

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We all know that times are tough right now, but with all brands treading on eggshells to communicate with their audiences empathetically, how do you stand out from the crowd?

Through our next-gen insights platform The Move, Impero are running a qualitative study of UK consumers to find out how so called ‘empathetic’ comms are perceived by consumers, and what they really want to see from brands’ creative.

Join us in a discussion as we explore:

  • How brands can be bold, get their personality across and achieve cut through while still striking the right tone
  • How consumers really feel about advertising in the context of the cost-of-living crisis
  • Consumer perceptions of entertaining brand creative that isn’t all about saving money

And leave with three principles to get your brand noticed among the noise that you can use in your upcoming planning.

If you missed the talk, get in touch to arrange a bespoke presentation for your team.

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