Event
Through their parents, Gen Alpha currently have spending power that amounts to a hefty £237.3BN.
But what drives Gen Alpha, and how can brands create authentic long-lasting relationships with them?
Our latest research reveals how brands can prepare to connect with the most powerful and influential generation yet. Through independent research and in-depth interviews with marketing leaders, this webinar will look at who Gen Alpha really are, and use the lens of pester power to gain insights into their lifestyle, outlooks and values.
We will uncover what this all means for the big marketing questions keeping leaders up at night; purpose, community and influence.
